Tracee Ellis Ross, the CEO & founder of PATTERN Beauty, will share her journey as a business leader and online seller at Amazon Accelerate in Seattle on September 13-14, 2023. Learn how she used her personal experience to fill a need in the haircare market. Tracee will also share how selling in Amazon’s store has helped her grow PATTERN, the award-winning haircare brand she created to celebrate Black beauty and empower people of color.

In 2018, Tracee became the first Black woman to open the TED Conference. She also moderated a conversation with Michelle Obama for the “Becoming” book tour. As ULTA Beauty’s Diversity & Inclusion advisor, Tracee champions initiatives that reframe the narrative around Black women and Black consumers. She continues to advocate for joy, self-acceptance, inclusivity, and equity.

We’re thrilled to have Tracee join us at Amazon Accelerate 2023. Our annual premier seller conference is less than two months away, and registration is still open to see Tracee in person.

Watch this short video that welcomes Tracee Ellis Ross to Amazon Accelerate:

Whether you join us in Seattle or online virtually, this is your chance to participate in breakout sessions, engage in live Q&A with Amazon experts, and learn about new tools and products to Accelerate Your Growth.