Amazon announces new benefit for sellers, just in time for the busy holiday shopping season

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Today, Amazon announced a new, free benefit for sellers called Account Health Assurance, which formalizes our commitment to not deactivate a seller’s account as long as they work with us to resolve any issues.

Under Account Health Assurance, a member of the Amazon team will proactively reach out and work one-on-one with sellers whose account may be at-risk to help them get back on track.

Account Health Assurance provides sellers with added peace of mind so they can focus on growing and building their business in Amazon’s store.

As we head into the busy holiday shopping season and beyond, we want to provide Amazon’s seller community with even more peace of mind so they can focus on doing what they do best, which is creating innovative products, building amazing brands, and delighting customers.

Account Health Assurance was built based on seller feedback and is part of Amazon’s continuing efforts to provide sellers with more transparency and tools to support their account health.

“As a small business who started selling in Amazon’s store seven years ago, I’m thrilled to see Amazon providing this level of dedicated support to healthy sellers,” said Rachel Gutierrez-Aguirre founder of Bom Dia Brands, based in Miami, Florida. “Amazon is a very important part of our overall e-commerce business. This shows Amazon is on our side and supporting sellers in the things we worry about!”

Sellers know they are enrolled in Account Health Assurance when they see the badge at the top of their account page in Seller Central, Amazon’s internal seller portal.

Account Health Assurance is launching first with selling partners in Amazon’s U.S. and Canadian stores. We expect to expand this benefit quickly to additional sellers, including to other countries in the coming months.


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