Visiting Ghana was more than a mission trip for Karen Blackwell. It became a personal part of her journey to connect with her ancestral roots and become an entrepreneur. For Karen Blackwell, change is nothing new. Originally from Chicago, she moved an estimated 18 times as a child, constantly finding herself getting adjusted to […]
How ecommerce automation works in the Amazon store
When you think about your average work day, how many repetitive tasks do you perform on a regular basis? Add it all up, and you might be surprised by the amount of time these to-dos consume. Enter ecommerce automation. Used strategically, automated solutions can save you effort and expense—and allow you to focus on growing […]
“Building a business I’m proud of”
What does it mean to build a business you’re proud of? For the Amazon sellers featured in Episode 4 of “Hi, I’m an Amazon seller,” it means building a business you can pass down through generations, connecting with family and customers, and having fun along the way. Watch the video to learn more about each […]
Reach more of your Amazon customers through personalized email campaigns
Last year, Amazon Customer Engagement made it possible for brands to reach shoppers who opt to “follow” their store or brand. Now, with the Tailored Audiences tool, these sellers can email any customers who have purchased their brand in the past twelve months. We’ve heard from many sellers that your top priority is finding meaningful […]
Amazon now shares more search data with sellers. Here’s how to get it.
Analyze your Amazon search performance with new features in the Brand Analytics dashboards: downloadable data, ASIN-level details, and actionable search insights. We understand brands need to strategize and assess marketing campaigns to identify what works well for acquiring new customers and sales. It’s fundamental to the success of your business in Amazon’s store. We’ve made […]
Launch products with 4-star ratings using Customer Review Insights
Amazon’s new Customer Review Insights tool gives sellers actionable information gathered from customer reviews to help you develop and launch your next top-rated product. Customer insights at Amazon scale Amazon’s famous star-rating system in customer reviews is an important indicator of a product’s success—and an important source of feedback for sellers looking for insight on how to […]
Daniel nails product presentation
Have you ever wondered how the olives in your drinks are made? Daniel Singer has an answer. He took a two-year-long pilgrimage with his brother, tried 230 olive varieties, and founded Filthy Foods, all to bring high-quality cocktail olives to the market. This week on Amazon’s This is Small Business podcast, host Andrea Marquez talks with Filthy Foods founder […]
Get your money faster with Express Payout
You want to receive your hard-earned money as quickly as possible. With Express Payout, you can receive deposits from Amazon in your bank account within 24 hours—any day, any time (even Sundays). Express Payout—announced at this year’s Accelerate—is a new payments service available now to U.S. sellers. Instead of waiting three to five days for money […]
Ruby makes the leap to selling online
How do know when it is time to move your business online? For Beets & Apples founder Ruby Hong, she started selling local before taking her handmade soaps, candles, and bath salts business online. This week on Amazon’s This is Small Business podcast, host Andrea Marquez talks with Beets & Apples founder Ruby Hong, a second-generation small business owner […]
4 ways to use the new FBA Dashboard
The new FBA Dashboard groups critical inventory management and performance pages together, making it easier to manage and optimize your FBA activities. At this year’s Accelerate conference, we announced the new Fulfillment by Amazon (FBA) Dashboard. The FBA Dashboard provides a concise summary of all key performance metrics related to your FBA business, including sales, shipments, […]
Experiment your way to sales growth using our new A/B testing options
Manage Your Experiments is now easier to use. New features will help you test more aspects of your product listings, which can increase customer interest and sales up to 25%. Successful brands understand the importance of storytelling to create meaningful, long-term connections with customers. But many brands struggle with how to tell that story. How […]
“Just go for it”
Becoming a small business owner can seem overwhelming, but when it comes getting started, some of the best advice you can get is to “just go for it.” In Episode 5 of “Hi, I’m an Amazon seller,” we hear from three sellers who each created their own business and products, and learned a lot along […]