In our “Handcrafted” series, we take you to the studios and workshops of the artisans, artists, and makers selling in Amazon’s store. When glassblower Dehanna Jones walks into her studio each day, she knows exactly what she’ll be creating. A blue votive made by Dehanna Jones of Totally Blown Glassworks Each step of Dehanna Jones’ glassblowing […]

Malte Niebelschuetz, the founder and CEO of innovative toy company, Shore Buddies, makes stuffed animals from recycled plastic bottles to educate children about the importance of keeping plastic waste out of our oceans. When Malte Niebelschuetz left his native Germany in 2010 to come to sunny San Diego, he embraced beach life. Coming from his […]

  Today, Amazon announced a new, free benefit for sellers called Account Health Assurance, which formalizes our commitment to not deactivate a seller’s account as long as they work with us to resolve any issues. Under Account Health Assurance, a member of the Amazon team will proactively reach out and work one-on-one with sellers whose […]

For mom Angela Stephens, necessity became the mother of invention when her son Drake was diagnosed with attention-deficit/hyperactivity disorder (ADHD). To help him focus and get organized, she took matters into her own hands. When Angela Stephens’ fifth grader son Drake tested at a high level for ADHD in 2010, she ached for him. The […]

This experience aims to maintain Amazon’s robust seller verification while offering a more convenient way to begin selling. Our community of nearly two million selling partners is critical to delivering value, selection, and convenience for customers. Most of these sellers are small and medium-sized businesses, and they represent the majority of physical products sold in […]

While their companies are drastically different, three Amazon sellers have overcome the same challenge: launching a business while working a full-time job. Now, their companies are thriving in Amazon’s store and creating innovative products. Hear each seller share how they successfully built a business while supporting their families, employees, and customers in Episode 7 of “Hi, […]

“Turkey 5″—better known as the five days from Thanksgiving through Cyber Monday—officially kicks off the holiday shopping season. Even as the Turkey 5 passes, you still have a month of opportunity to grow your following, promote your brand, and get your gifts into the hands of customers. The month between Thanksgiving and the new year […]

Amazon’s new Send to Amazon workflow streamlines the shipping process, helping sellers get products to fulfillment centers more efficiently. All new shipments from sellers using Fulfillment by Amazon (FBA) must be created using the Send to Amazon workflow, or through APIs. Since 2014, Buttonsmith, an American manufacturer based in Redmond, Washington, has sent shipments of its […]

Growing up, Rob Jackson always got into trouble for leaving the lights on. Now he’s the founder & CEO of Ujamaa Lighting, a company making products that help others create memorable moments while lowering their power bill. Many of Rob Jackson’s early life memories center around his late mother, Shirley. Growing up in Magnolia, a […]

With so many products out there, it can be hard to know where to find solid product ideas that customers actually want to buy. Here you’ll learn about tactics to identify the best products to sell online in 2023, plus tools for finding top-selling items on Amazon. We’ll also walk you through how to get […]

There are millions of people who sell in Amazon’s stores, and this year we shared six of their stories in our “Sellers of Amazon” series. Their personal stories—full of triumphs, trials, and advice for other business owners—are proof of what you can achieve through perseverance. A special thanks to the founders of Aldevra LLC, Ethereal Zen Creations, Elite Sweets, Kanda […]

When Toyin Kolawole completed recipe development for her sweet corn and creamy coconut cornbread, her mind went back to the naturalization ceremony where she became a US citizen in 2008. Toyin recalls tearing up as the judge overseeing the event welcomed the group of immigrants, thanked them for choosing America, and urged them to hold […]