It’s tricky to balance growth and brand image. Building and maintaining a unique brand can help you differentiate products in a competitive market. But how do you manage your brand as you expand into new markets? Here are some ideas. What is brand management? Brand management is a set of marketing, promotional, and product development […]

When building a business, inspiration can come from anywhere, from kids eating habits, to creating products that make your customer’s lives easier, or wanting to spread joy to loved ones. In the third episode of the “Hi, I’m an Amazon Seller” series, we speak with two Amazon sellers who share their advice for new sellers […]

In our new series, Handcrafted, we take you to the studios and workshops of the artisans, artists, and makers selling in Amazon’s store. Learn how a chance discovery led sculptor Jenny Wong-Stanley to become an extreme wood bender and found her small business Art of Plants, and how sculpting became a source of healing for her […]

Can one straw make a difference? Listen to the This is Small Business podcast to hear how Marina Tran-Vu, founder of EQUO International, believes one small decision can have a big effect on the environment. When Marina moved to Vietnam to help her family in 2019, she only planned on staying for a year. But then the […]

It’s been said that one person’s trash is another person’s treasure, and Back to the Roots is proving it by transforming waste into a sustainable food business. Through hard work, their company has grown from a “seed” to a business that is making a mark in the gardening sector. Back to the Roots founders Nikhil Arora […]

Born with a potentially life-altering eye condition, Amanda Eddy has gone on to create the business of her dreams, making dainty, affordable, everyday jewelry that resonates with customers nationwide.   Amanda Eddy got into jewelry-making in 2009 because she couldn’t find the simple, dainty, and inexpensive type she preferred to wear. A marketing and communications […]

If you’ve ever thought about going into business with a friend, you may have received the advice: don’t do it. But BLK & Bold co-founders Rod Johnson and Pernell Cezar were friends long before they started their successful specialty beverage company. So, what’s their recipe for success? Since founding BLK & Bold, Rod Johnson’s co-founder, Pernell Cezar, […]

  Visiting Ghana was more than a mission trip for Karen Blackwell. It became a personal part of her journey to connect with her ancestral roots and become an entrepreneur. For Karen Blackwell, change is nothing new. Originally from Chicago, she moved an estimated 18 times as a child, constantly finding herself getting adjusted to […]

When you think about your average work day, how many repetitive tasks do you perform on a regular basis? Add it all up, and you might be surprised by the amount of time these to-dos consume. Enter ecommerce automation. Used strategically, automated solutions can save you effort and expense—and allow you to focus on growing […]

What does it mean to build a business you’re proud of? For the Amazon sellers featured in Episode 4 of “Hi, I’m an Amazon seller,” it means building a business you can pass down through generations, connecting with family and customers, and having fun along the way. Watch the video to learn more about each […]

Last year, Amazon Customer Engagement made it possible for brands to reach shoppers who opt to “follow” their store or brand. Now, with the Tailored Audiences tool, these sellers can email any customers who have purchased their brand in the past twelve months. We’ve heard from many sellers that your top priority is finding meaningful […]

Analyze your Amazon search performance with new features in the Brand Analytics dashboards: downloadable data, ASIN-level details, and actionable search insights. We understand brands need to strategize and assess marketing campaigns to identify what works well for acquiring new customers and sales. It’s fundamental to the success of your business in Amazon’s store. We’ve made […]