As a mom whose first child had no trouble sleeping, Manasi Gangan was frustrated when her second-born struggled to sleep. Learn how her experience as a sleep-deprived mother sparked the idea that has grown into Nested Bean, a successful infant sleep and wellness company. Manasi Gangan’s journey to founding her business began in 2011 with […]

Amazon invests in programs and tools that empower and support small businesses in Amazon’s stores. Whether you are brand new to selling with Amazon or are a tenured seller, these programs are here to support your business and journey as an entrepreneur. More than 60% of sales in Amazon’s stores come from independent sellers—most of […]

What is Amazon Best Sellers Rank? Here’s how BSR works on Amazon and how you can use it to drive e-commerce sales. Amazon Best Sellers Rank (BSR) is a metric that appears on an item’s product page and indicates how it’s selling compared to other items within the same product category in the Amazon store. […]

When Denise Sung moved to a small city apartment from the countryside, she wasn’t prepared for the lack of nature or greenery. That experience inspired her to found Watex, a company that creates vertical gardens and self-standing planters made out of recycled materials for urban dwellers with limited space. In 2017, Denise Sung started her […]

Do you find yourself spending too much time on tedious tasks or struggling to manage complex processes for your business? There are Amazon-approved apps ready to help. Over 1.4 million Amazon sellers use apps to help them create listings, manage inventory, streamline accounting, and much more. Some of these apps may sound familiar—like Helium10, QuickBooks, […]

Whether you’re just getting started selling in the Amazon store or have your catalog all figured out, you can boost listings and supercharge sales with the optimization techniques we’ll cover in this post. We’ll also explore tips for improving customer engagement, plus other ways of getting products in front of more buyers. 1. Optimize listings […]

Laurie Books, creator and owner of Laurali Designs, turned her hobby into a successful jewelry business after losing her tech job. Learn how she did it as she shares her tips for business success. Laurie Books’ journey into the world of handmade jewelry started out as a way to unwind and find solace from her […]

From her upbringing in Louisiana, where her mother’s penchant for adding cayenne pepper to many dishes left the family sweating at the dinner table, to her determination to revolutionize the hot sauce market, Kelly Schexnaildre’s unwavering belief in her brand continues to bring joy to countless customers, one bottle at a time. In 2014, Kelly […]

Amazon Accelerate is back for 2023, and registration is now open! Join us in Seattle, WA on September 13-14, with pre-conference activities for in-person attendees on September 12. Come expand your network, hear inspiring stories from other business owners, and be the first to learn about exciting new innovations to accelerate your growth. Register by July 10 […]

Learn about the programs and tools Amazon offers to help you grow and safeguard your brand. Building a brand can be an exciting experience and provide a powerful way to connect with customers and build trust. But it can also be stressful as you think about how to differentiate your brand and protect your intellectual […]

Sana Javeri Kadri, the visionary behind Diaspora Co., is redefining the way spices are grown and traded with an emphasis on fair wages, exceptional quality, and diversity. Discover how the company is breaking down barriers and bringing about positive change. When Sana Javeri Kadri talked about her company, Diaspora Co., being a “proudly queer business” in […]

Learn about the Featured Offer (formerly the Amazon Buy Box) and how to become the first choice for customers with these tips and best practices. Achieving the Featured Offer can be a powerful way to boost visibility for products and help increase sales for your e-commerce business. The Featured Offer (formerly Buy Box) is a window […]